Play is how children learn. The right toy at the right age can help build movement, senses, problem solving and imagination, without feeling like work. Here's a simple guide to choosing toys for each stage. Every child develops at their own pace, so use these as a rough guide and always check the age recommendation on each toy.
Birth to 6 months: senses and movement
In the early months, babies are learning to focus their eyes, reach, grasp and kick. Simple, high-contrast and noisy toys work well.
- A play gym with kick piano encourages reaching and kicking during tummy time and back play
- Animal cot hanging toys give babies something interesting to look at
- Rattles and teethers build grasping and introduce cause and effect
6 to 18 months: exploring and moving
As babies sit, crawl and pull up, they love toys that respond to what they do.
- A musical play mat rewards movement with sound
- Teethers help with sore gums as teeth come through
- Soft toys become comforters and early pretend-play friends
18 months to 3 years: hands-on learning
Toddlers are developing fine motor skills and independence. They love to press, push, open and close.
- A musical teether stick turns shaking into sound (suits 18 months and up)
- A busy board lets toddlers practise everyday skills through play
- A Montessori felt busy board is great for quiet, focused play
3 to 6 years: thinking and building
Preschoolers are ready for toys that challenge their thinking and spark imagination.
- Building blocks develop coordination, problem solving and creativity
- Mini construction cars are perfect for imaginative play
- Montessori maths clip beads make counting hands-on (best for ages 4–6)
Tips for choosing toys
- Check the recommended age on the product, especially for toys with small parts
- Choose open-ended toys that can be played with in many ways
- Rotate toys every few weeks to keep them interesting
- Play together: your attention is the best learning tool of all
Shop our full range of baby and toddler toys.
